I’ve had similar thoughts about PPC for finance services, and... moreI’ve had similar thoughts about PPC for finance services, and my experience lines up with a lot of what you described. At first, it really does feel like you’re paying for curiosity clicks rather than real intent, especially if targeting is too broad. What changed things for me was narrowing the focus and being very clear about who the service was actually for. Simple, honest ad copy worked far better than flashy promises, and the landing page mattered more than I expected. Once everything felt straightforward and trustworthy, the quality of leads improved. PPC in finance isn’t magic, but with tight targeting, clear messaging, and patience, it can actually deliver results without burning money. less
