Hey everyone,
I’ve been curious about something lately — how are people actually managing to successfully launch a dating promotion campaign these days? It feels like the... moreHey everyone,
I’ve been curious about something lately — how are people actually managing to successfully launch a dating promotion campaign these days? It feels like the whole advertising space for dating platforms has changed overnight. I remember when running a few eye-catching creatives on Facebook or Google Ads was enough to grab some attention, but now? It’s so crowded that getting decent conversions feels like pulling teeth.
When I first tried promoting a dating app last year, I honestly thought I had it figured out. I had a few witty ad lines, used attractive visuals, and picked what I thought were the right demographics. But after spending a chunk of my ad budget, the numbers weren’t anywhere close to what I expected. The click-through rate looked fine, but the actual sign-ups or app installs? Barely a trickle.
At first, I thought maybe it was the audience targeting that went wrong. Then I realised — everyone’s chasing the same kind of audience: young adults looking for fun or... less
